Recommendation: Marketers should go all-in on LinkedIn. They are also continuously launching new features that drive better results for businesses and pages. Each quarter they show considerable gains in monthly active users and engagements on the platform. LinkedIn continues to be a rising star in the digital space. Recommendation: Marketers need to think strategically to focus on what really drives their business growth.ĥ. The options in digital marketing continue to grow. Recommendation: Marketers should assess the impact that this will have on their advertising and be proactive.Īs automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic. New privacy regulations like the iOS update and the pending removal of cookies have been reducing the data used in artificial intelligence. Modern digital ads are heavily reliant on data to automatically optimize.
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